Did You Know USA is Doing Well in Women's Soccer World Cup? No? No Surprise.

The FIFA Women's World Cup is taking place in China during the month of September. Here's the official website - http://www.fifa.com/womenworldcup/index.html - which will tell you all you need to know about the standing of different teams in the competition. At the time of writing, USA ties top of Group B, England is second in Group A, Australia ties with Norway at top of Group C, and Brazil is top of Group D.

With this big event going on, you might expect to see some news coverage of the US team's success thus far. I had no idea it was happening till I was chatting with a "Soccer Mom" at a match this weekend. So I checked out some internet sites. Not on Fox News. To give credit to CNN, it includes the World Cup on its soccer landing page (though below and smaller than a story about a men's soccer tournament that hasn't even started yet). New York Times also features it, below a story about (men's) college football. In contrast, the Guardian newspaper (UK) features a story about the England team's success in the competition on its homepage as its leading sport headline; though the Times of London buries it on the sports page. (And that when the story is about England beating Argentina which, just a few years ago, in the post-Falklands War world, would have been a leading headline). (All pages accessed on 9/17/07.)

This highly unscientific sampling suggests that we can't conclude that the failure to highlight the women's soccer competition is just cultural: that the US media outlets aren't interested because soccer is still a young sport in the USA, whereas the UK media outlets are accustomed to covering soccer as one of the main national games. Alas, it seems that our media outlets are still inclined to neglect the achievements of our professional sportswomen.

Well, now you know about the competition, you can look out for the coverage!

It is a well-researched fact that involvement in sports is good for girls' self-esteem and all-round success - hence the passionate support that Title IX gets from women in the sporting world. I've recently become aware of a new media outlet which aims to promote a greater presence of healthy images of women and girls, aimed mainly at middle and high school girls: Athletic Girl Productions. Check out their website at www.girlsarechampions.org. Founder and President Lisa Izzi, a former gymnast and Stanford Coach, has created this organization with the aim of presenting healthy, positive images and role models to counterbalance the prevailing "be thin", "get your appearance fixed", "skinny is glamorous" culture.

It may be an uphill struggle, but I applaud Lisa and her colleagues for taking this on.